Ather Energy Crosses 700,000 EV Sales Milestone in India

Ather Energy has achieved a significant milestone by crossing 700,000 cumulative electric scooter sales in India. The Bengaluru-based electric vehicle manufacturer continues to strengthen its position in the country's rapidly growing EV market through expanding product offerings, rising customer demand, and increasing retail presence.

The achievement places Ather among the leading electric two-wheeler manufacturers in India and highlights the company's steady growth over the past few years.

Strong Growth Momentum Continues

Ather's sales have accelerated significantly in recent years. More than half of its lifetime deliveries have been recorded within the last 18 months, reflecting increasing consumer confidence in electric mobility.

The company's impressive year-on-year growth has been supported by expanding dealership networks, improved charging infrastructure, and growing awareness of electric vehicles across India.

Rizta Emerges as the Best-Selling Model

One of the biggest contributors to Ather's recent success is the Rizta electric scooter.

Designed primarily for families and daily commuters, the Rizta combines practicality with modern technology. Its spacious seat, generous storage capacity, connected features, and competitive driving range have made it one of the company's most popular products.

Today, the Rizta contributes a major share of Ather's monthly sales, making it a key growth driver for the brand.

Affordable Ownership Through Flexible Pricing

Ather has also introduced innovative ownership options that lower the initial purchase cost for customers.

Flexible battery subscription plans have helped reduce the upfront price of selected models, making premium electric scooters more accessible to a wider range of buyers while maintaining advanced technology and performance.

Expanding Product Portfolio

Looking ahead, Ather plans to introduce multiple new electric two-wheelers built on its latest EL platform.

The new architecture is designed to support various battery sizes, wheel options, and scooter categories, allowing the company to develop:

• Family scooters

• Urban commuter scooters

• Premium electric scooters

• Performance-focused models

This flexible platform will enable faster product development while improving manufacturing efficiency.

Electric Motorcycles Also in Development

Beyond scooters, Ather is preparing to enter India's electric motorcycle segment.

The company is working on a dedicated motorcycle platform that will target riders looking for performance-oriented electric bikes in the mid-size category. This move is expected to broaden Ather's presence in India's growing EV market.

Manufacturing Capacity Set to Increase

To support future demand, Ather is investing in additional manufacturing capacity.

A new production facility planned in Maharashtra will significantly increase annual output, helping the company launch more models while meeting rising customer demand across the country.

The expansion will also improve supply efficiency and strengthen Ather's long-term manufacturing capabilities.

Expanding Across India

Ather continues to grow its footprint in Tier 2 and Tier 3 cities through an expanding retail and service network.

With more experience centers, better after-sales support, and a larger fast-charging network, the company aims to make electric mobility more accessible to customers across India.

Outlook

India's electric two-wheeler market is becoming increasingly competitive, but Ather Energy continues to strengthen its position through innovative products, improved technology, expanding production, and customer-focused solutions.

With new scooter platforms, upcoming electric motorcycles, increased manufacturing capacity, and strong demand for the Rizta, Ather appears well positioned for its next phase of growth.